The largest web search engine in the world seems to be just getting bigger. Google has taken its business concept to new heights, adding plenty more to its repertoire that simply a search interface, though, to its credit, its home page to this day has changed very little since its inception: a mostly white display with modest search box in the middle and the rainbow colored letters of Google.

The company and its name have become so pervasive among not only its users but the public in general, that performing a web search has now more commonly been referred to as “googling” something. Other popular products and services developed and acquired by Google over the years include Picasa – the photo editing software, Gmail – the email client, Google Earth and Google Maps, and You Tube. There are many more, of course, and more to follow as the company continues to prove itself a market leader in cloud computing and application development.

As new markets open up for Google, so should it influence over how the future of the internet will play out and continue to evolve. One major market with some controversy for Google is China. Unlike the United States, China enforces certain laws concerning the freedom of information that Google finds contrary to its mission of providing all available information regarding any topic to its users, free of censorship. Imagine a web search tool, which by definition is designed to provide all available data on the internet concerning any particular subject, yet is unable to do so.

Google’s license to operate in China was only renewed after much debate by the Chinese government and its concerns over the freedom of information to its citizens. As China already represents the majority of internet users by any country, maintaining a presence within its borders certainly behooves Google’s interests.